On the offchance that this is the case, I took a few pictures with my phone (so apologies for the quality) during a two-hour shopping spree last Saturday. These are just a few of the things I saw on sale at half-price: salmon, ice cream, suits, handbags, glasses, Pringles, vitamins and gifts… Is it any surprise that wine – a luxury in the full meaning of the term – gets treated in the same way as that little list?
Is supermarket wine discounting really the problem in the UK?
According to some, the only problem confronting the UK wine trade is the keenness of the supermarkets on half-price wine deals. Of course, those don’t help, but I sometimes wonder if the naval-gazing folk who make those comments wander through life wearing blinkers.