Right to reply – “Millesima doesn’t boycott the Chateau Latour”
Context : Millesima could read in the press and on social networks since Wednesday – after the announcement on the 20th of March in Bordeaux by our CEO – founder Patrick Bernard – that the article titled “Millesima boycott Chateau Latour” was the origin of quite some reactions (perhaps even misunderstandings) from the readers, either if they are professionals in wine, spirits or just wine lovers.
This is the reason why Patrick Bernard wishes to put things in their context, in order to avoid more misunderstandings.
: “Millesima boycotts Latour!” does not seem to express faithfully at all what I have announced yesterday by the end of the Primeurs 2011 Panorama Tasting in our own cellars.
My announcement was as follows:
– For over two centuries, the Bordeaux Grands Crus Classés sell their harvest en primeur, in springtime, to the Bordeaux Negociants.
– Château Latour has decided, from the 2012 vintage, not to sell its wines en primeurs to the negociants anymore (but once they are bottled, much later on, and this week the offer concerned the Latour 1995)
Millesima, willing to see the Bordeaux traditions enduring refused the offered allocations, not only regarding the Latour but the Forts de Latour as well.
Given the allocation system currently in use in Bordeaux, Millesima knew it was to be condemned not to be offered any Château Latour for the coming vintages.
On the other hand, as soon as the Château Latour sells its wines en primeur back again, Millesima will be delighted to start buying and marketing their wines again.
In no way our position can be considered as a boycott, but as a refusal to see bicentenary traditions being scorned. (My highlighting. RJ)