Monthly Archives: December 2013

The KISS – and why wine people hate it.

Keep It Simple Stupid: the four words that give us the acronym K.I.S.S. that was supposedly coined around 50 years ago by a US aircraft engineer called Kelly Johnson. Complexity is beloved by fans of poetry and art and by everybody who takes wine seriously. A simple wine is generally unrecommendable, unless it’s cheap and appealingly rustic. Complexity is what wins […]

The Confidence Trick… Why people buy Audis…

In all the discussions that have been sparked by my various posts on people’s readiness to dig a bit deeper into their pockets when buying wine, there’s one word that hasn’t been mentioned: confidence. One of the best illustrations of the value of confidence is the old line that “no office manager ever got fired […]

Why the wine industry is stupid – down-to-earth thinking about the way we package wine

. A brief slideshow My perceptive friend, Damien Wilson (@WineBusProf) of the Burgundy School of Business, responded to this slideshow with the following piece on, the link to which was posted on Twitter by Johan Burger @johanhburger. I agree with Damien that there are lessons to be learned here by the industry.

What are you worth?

Ilon Specht, the woman who raised the self-worth of millions of women. “How can any bottle of wine be worth $200?” (Or whatever figure you choose to name). It’s a question I’ve been asked countless times and, to be honest, I’ve always had a hard time dealing with it. Responding, as I have, with my […]

Wine marketing is all about storytelling. Or is it? A debate between Felicity Carter and myself

The  following debate appears in the December 2013 issue of Meininger’s Wine Business International  Perspectives What’s a wine story worth to a brand? Two perspectives.  By Felicity Carter and Robert Joseph One of the stories that the wine trade tells itself is that it needs to engage consumers by sharing its stories with them. But what […]

Apothic – the shape of the future?

A piece written for Meininger’s Wine Business International From Praxis PR I have seen the future, and its name is Apothic. Or Menage a Trois. Or 14 Hands. If you’re a wine professional and you haven’t tasted any of these North American wines, or Extravaganza, from Trapiche in Argentina, I’d recommend that you do so; […]

Seasons Greetings!